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Content Writer and Market Research Analyst

Number of Available Positions: 1

Location: Ottawa

Experience Level Required: Fresh

Volunteer: Internship: Co-Op: Contract:
Casual: Part Time: Full Time:
JOB PURPOSE: To report, analyze, and deliver the product concepts to support and develop the ENCADE Corporation’s market in addition to the continuing enhancement of the notion of virtualization through continuous business operation improvements.

 

Disclaimer: This position is unpaid. If you are applying for a co-op, please confirm from your college prior to submitting your application.

ROLES & RESPONSIBILITIES:
  • Research industry-related topics (combining online sources, interviews and studies) 
  • Research the target market and perform SWOT analysis 
  • Collect data on consumers, competitors, the marketplace and integrate information into actionable items, reports and presentations 
  • Write clear marketing copy to promote our products/services 
  • Prepare well-structured drafts using Content Management Systems 
  • Proofread and edit blog posts before publication 
  • Submit work to editors for input and approval 
  • Coordinate with marketing and design teams to illustrate articles 
  • Conduct simple keyword research and use SEO guidelines to increase web traffic 
  • Promote content on social media 
  • Identify customers’ needs and gaps in our content and recommend new topics 
  • Ensure all-around consistency (style, fonts, images and tone) 
  • Update website content as needed 
  • Understanding of the marketing strategy and business marketing plan 
  • Building content based on the services and tools we customize and tailor 
  • Use critical and analytical thinking to manage concerns with the marketing planner 
  • Documentation based on the analytics of the research 
  • Review the progress of the work and ensure quality and high standards are implemented
  • Clarify and analyze in a clear, concise format and in a professional manner 
QUALIFICATION: Bachelor’s degree or diploma in Marketing, Journalism, Communication or related field 
RELEVANT EXPERIENCE:
  • Minimum of 1-3 years’ experience as a Content Writer, Copywriter or in a similar role. Volunteering, co-op or internship is also taken as experience 
  • Experience with Office 365 tools 
  • Experience in publishing articles 
  • Experience conducting research using multiple sources 
  • Familiarity with web publications 
  • Hands-on experience with content management systems (e.g. WordPress) 
SKILLS/ COMPETENCIES:
  • Must possess advanced communication skills (written and oral) 
  • Should have strong interpersonal skills and be a great team player 
  • Must have excellent writing and editing skills in English 
  • Should have excellent researching and presentation skills 
  • Must be proficient with writing programs such as Google Docs, MS Word, Excel, Outlook and PowerPoint 
DIMENSIONS (METRICS):
  • Brand image 
  • Market place presence and position 
  • Purchase intention 
  • Client satisfaction 
PERSONAL CHARACTERISTICS      & BEHAVIOUR:
  • Should be adaptable 
  • Must be creative and imaginative 
  • Should be able to perform efficiently while working with a team 
  • Must be able to meet tight deadlines 
  • Ability to be versatile (working independently and in a team) 
  • Should have self-motivation 
  • Must be adaptable 
BENEFITS:
  • Training (Office 365, Cyber Security, and the virtual environment)
  • Mentoring and Coaching in the area of volunteer work
  • Reimbursement of exam fees when successfully earned the pre-approved professional certification (certain conditions applies)
  • Fixable hours and Working Virtually
  • Able to obtain a reference letter from ENCADE on the hours reported in approved time-sheet
  • Regular appraisal evaluations of skills with suggestions for improvements
  • This volunteer work / internship can be reflected on academic credits whenever applicable and accepted by the educational institution
  • Addition to the PDUs of the project management certification requirement

VOLUNTEER

EXPECTATIONS:

  • 10 Hours a week minimum
  • Weekly time sheet reporting
  • Display a positive and respectful attitude
  • Work with honesty and integrity
  • Represent the organization in a responsible manner
  • Take initiative
  • Perform their jobs to a reasonable, acceptable standard
  • Deliver results
  • Maintain good attendance
  • Be dependable and responsible
  • Be a good team player
  • Conduct themselves in a professional manner, even when off duty
  • Follow set policies and procedures when dealing with problems or issues
We look forward to having you in our fantastic team  

Apply Now

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