JOB PURPOSE: |
To report, analyze, and deliver the product concepts to support and develop the ENCADE Corporation’s market in addition to the continuing enhancement of the notion of virtualization through continuous business operation improvements.
Disclaimer: This position is unpaid. If you are applying for a co-op, please confirm from your college prior to submitting your application.
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ROLES & RESPONSIBILITIES: |
- Research industry-related topics (combining online sources, interviews and studies)
- Research the target market and perform SWOT analysis
- Collect data on consumers, competitors, the marketplace and integrate information into actionable items, reports and presentations
- Write clear marketing copy to promote our products/services
- Prepare well-structured drafts using Content Management Systems
- Proofread and edit blog posts before publication
- Submit work to editors for input and approval
- Coordinate with marketing and design teams to illustrate articles
- Conduct simple keyword research and use SEO guidelines to increase web traffic
- Promote content on social media
- Identify customers’ needs and gaps in our content and recommend new topics
- Ensure all-around consistency (style, fonts, images and tone)
- Update website content as needed
- Understanding of the marketing strategy and business marketing plan
- Building content based on the services and tools we customize and tailor
- Use critical and analytical thinking to manage concerns with the marketing planner
- Documentation based on the analytics of the research
- Review the progress of the work and ensure quality and high standards are implemented
- Clarify and analyze in a clear, concise format and in a professional manner
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QUALIFICATION: |
Bachelor’s degree or diploma in Marketing, Journalism, Communication or related field |
RELEVANT EXPERIENCE: |
- Minimum of 1-3 years’ experience as a Content Writer, Copywriter or in a similar role. Volunteering, co-op or internship is also taken as experience
- Experience with Office 365 tools
- Experience in publishing articles
- Experience conducting research using multiple sources
- Familiarity with web publications
- Hands-on experience with content management systems (e.g. WordPress)
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SKILLS/ COMPETENCIES: |
- Must possess advanced communication skills (written and oral)
- Should have strong interpersonal skills and be a great team player
- Must have excellent writing and editing skills in English
- Should have excellent researching and presentation skills
- Must be proficient with writing programs such as Google Docs, MS Word, Excel, Outlook and PowerPoint
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DIMENSIONS (METRICS): |
- Brand image
- Market place presence and position
- Purchase intention
- Client satisfaction
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PERSONAL CHARACTERISTICS & BEHAVIOUR: |
- Should be adaptable
- Must be creative and imaginative
- Should be able to perform efficiently while working with a team
- Must be able to meet tight deadlines
- Ability to be versatile (working independently and in a team)
- Should have self-motivation
- Must be adaptable
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BENEFITS: |
- Training (Office 365, Cyber Security, and the virtual environment)
- Mentoring and Coaching in the area of volunteer work
- Reimbursement of exam fees when successfully earned the pre-approved professional certification (certain conditions applies)
- Fixable hours and Working Virtually
- Able to obtain a reference letter from ENCADE on the hours reported in approved time-sheet
- Regular appraisal evaluations of skills with suggestions for improvements
- This volunteer work / internship can be reflected on academic credits whenever applicable and accepted by the educational institution
- Addition to the PDUs of the project management certification requirement
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VOLUNTEER
EXPECTATIONS:
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- 10 Hours a week minimum
- Weekly time sheet reporting
- Display a positive and respectful attitude
- Work with honesty and integrity
- Represent the organization in a responsible manner
- Take initiative
- Perform their jobs to a reasonable, acceptable standard
- Deliver results
- Maintain good attendance
- Be dependable and responsible
- Be a good team player
- Conduct themselves in a professional manner, even when off duty
- Follow set policies and procedures when dealing with problems or issues
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We look forward to having you in our fantastic team |
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